April 13, 2010
Labels:
consumer behaviour,
Easy Jet,
Hyundai,
recession marketing,
Ryan Air,
sales promotion strategy
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Welcome to my personal blog about brand strategy, marketing communications and whatever caught my attention in the industry.
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“The crucial ingredient in the success of any brand is its claim to authenticity.”
- Al Ries –
- Jack Trout/Mark Twain -
- Scott Talgo -
- William Feather -
"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change."
- Charles Darwin -
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