Brand New Times

“The crucial ingredient in the success of any brand is its claim to authenticity.”
- Al Ries –

"The more things you try to become, the more you lose focus, the more difficult it is to differentiate your product. Mark Twain said it best, 'I cannot give you a formula for success, but I can give you a formula for failure, which is: Try to please everybody.'"

- Jack Trout/Mark Twain -

"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment."
- Scott Talgo -

"The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be."

- William Feather -

"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change."

- Charles Darwin -