skip to main |
skip to sidebar
Welcome to my personal blog about brand strategy, marketing communications and whatever caught my attention in the industry.
Labels
- advertising strategy (2)
- Airline Industry (1)
- Apple (1)
- BMW MINI (1)
- brand consistency (3)
- brand extension (3)
- Buzz (1)
- CMO (2)
- commoditization (1)
- consumer behaviour (1)
- cultural branding (3)
- customer intimacy (1)
- Dos Equis (1)
- Easy Jet (1)
- emotional branding (1)
- EU (1)
- experiental branding (1)
- Ford (1)
- GM (1)
- Harley Davidson (1)
- Heineken (1)
- Hyundai (2)
- interactive (1)
- iPad (1)
- Jet Blue (1)
- Law of the Category (1)
- line extension (1)
- Obama (1)
- online (1)
- political branding (1)
- politics (1)
- portfolio management (1)
- positioning (4)
- pricing strategies (1)
- Product Launch Strategy (1)
- Public Relations (1)
- recession marketing (4)
- Retail Industry (1)
- Ryan Air (1)
- sales promotion (1)
- sales promotion strategy (2)
- sales sales promotion strategy (1)
- segmentation strategy (1)
- social media (1)
- Starbucks (4)
- strategy (1)
- Subway (1)
- targeting (1)
- Trader Joe (2)
- viral (1)
Francesco Wesel's Website
Search This Blog
“The crucial ingredient in the success of any brand is its claim to authenticity.”
- Al Ries –
- Jack Trout/Mark Twain -
- Scott Talgo -
- William Feather -
"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change."
- Charles Darwin -
Blog Archive
About Me
- Francesco Wesel
- I am a M.A student of Integrated Marketing Communication and brand fanatic; hungry to finally graduate and make an impact in the world.